
Do you know what it’s like to sit on the edge of your chair, literally watching what could be the last few years of countless hours of work go down the drain? That is what WWDC 2011 was for me. I would have rather been rammed below the belt with a wrecking ball than to have that feeling happen again. Within minuets of unveiling iCloud, Apple literally raped, ravished, and slaughtered tons of companies.. Don’t believe me?

So let’s throw it out there:
Apple announced their new iCloud service today, which included a major emphasis on their “iTunes Cloud”. I was very surprised at the announcement today. Maybe I was just stressing too much, but the consumer side of me after Jobs left the stage was like “That’s it?!”. I was not that impressed, but I think I was expecting more. Don’t get me wrong, the syncing features of what they announced today look AMAZING (and frankly long overdue). But where are the big features? It is awesome that they have nailed the syncing between multiple devices though. That is a huge hit!
Another big hit for apple is that they were able to not only offer syncing capabililties for music between all of you “iDevices”, they were able to do the same with documents and pictures (some limits do apply).
It would be ignorant of me not to acknowledge the fact that Apple, Google, and Amazon are all working hard on their cloud services. Because TuneVault is in “stealth mode” (like many other startups these days) it is tough to speak on our future plans. What I can say is we were here first, and definitely plan to stick around for awhile.
The good-
If anything, this just reinforces that my idea is a great one and that people are needing it. It gives me some great consumer validity to go by. I also still have a little pride with the fact that 2 years ago I was the first person to launch the ONLY specifically designed music backup/cloud player site in the world. I was onto this years ago, and to see that the market is finally ready really means a lot. My inclinations were correct.
The Bad-
Well lets be real here… These are some heavy hitters in the music and technology realm. It is going to be tough to compete with them. They have brand power, image, reputation, money, connections, and amazing leaders and employees (many of which who I actually look up to and admire). This just really puts the pressure on me to bang some stuff out over the next few months.
What now?
Well I need to hustle even harder. I am currently trying to raise $250k by August, so I need to step my game up. In order to be remotely considered as competition, TuneVault has to get a few things done. We are already building and exploring more features that add value to our service. Some of our current features that still put us ahead of these other companies are: our web based cloud player.

I believe that the web based player is one of the most valuable features because people can play their music from any computer with an updated/supported browser and an internet connection from anywhere in the world!
There are also some things we really need to work on though…Some of those include (but are not limited to): support for other media types, , a major update to our software application that will include some killer features, and the biggest of all is to crank out an iPhone Application. For TuneVault to even be remotely considered a contender in this space, we are really going to have to step things up. Overall, I am very relieved with the outcome of today’s event, and am even more excited to continue to develop TuneVault.
I would have gone more indepth with links, more pics, and descriptions but it is getting late, I’ve been up since 5am this morning. On top of that I still have to pack, do laundry, and make a wal-mart run before leaving for a trip tomorrow. Please leave any comments or questions and I will be sure to address them.
Make sure to check out http://thetunevault.com to see TuneVault in action!
DiSCLAIMER: Opinions are my own, and I have not proof read this. sorry for some mistakes and bad grammar. I will revise when I return back from my trip.